Let’s talk about how branding can amplify your impact, beyond your friends and colleagues.  

In today’s society, there are various ways to make your voice heard, social media, speaking engagements and other online platforms.  Being able to connect with people on such a large scale is SO COOL and important in 2023.  

A personal brand can assist you by giving you credibility and help you consistently send the same message and spark a positive change on a larger scale.  

If you’re anything like me, you really truly care about the message you are sending and want to help as many people as possible.  Through personal branding, you can acquire a larger audience and help people! Cool!!!! 

1. Building a foundation of trust – research shows trust and likability go hand in hand.  Consistently demonstrating integrity, authenticity and expertise will establish a foundation of trust with your audience.  As your brand gains credibility,  your influence naturally expands, allowing you to more easily connect with individuals who share your values and vision.  
2. Inspiring and empowering others – The greatest personal brands do not only showcase your achievements but also demonstrate your journey, lessons learned, failures, and the growth you have experienced.  Being vulnerable, and showing others who you really are and what you have overcome will inspire and empower others to pursue their own aspirations.  Your personal brand becomes a beacon of hope for others because they see someone who is likable and “normal” doing what they have always hoped to do.  
3. Fostering collaborations and partnerships – Attracting like-minded individuals, to me, is one of the greatest benefits of a personal brand.  Even though this business, in the 2 weeks since its launch, I have found people who want to be better and pursue their dreams.  Knowing I have this community of people who are pushing for more has strengthened connections and relationships that I didn’t really even know existed.  Aligning myself with these people has been inspirational for me and kept me going.  AND! This is just from my own pre-existing network of people.  COOL!!! 

All of this to say, remaining true to yourself and authentic will get you so far.  Us working together to figure out where that lies and what that means is just the beginning of an incredible journey of following your greatest potential, wherever it will take you.